Hair Care

General Information Crush brassy tones for cooler, brighter blonde in 1 use. With crushed violet and blue pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde.Warnings Avoid contact with fabrics and household surfac..

General Information Restores and moisturises bright, beautiful blonde. Our daily purple conditioner, with crushed violet pigments, hydrates and nourishes blonde strands to prevent yellow and brassy tones between salon visits. Safe for use on natural and colour treated, platinum blonde, and lightene..

General Information Transfrom your blonde from brassy to cool blonde! Our daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits. Neutralises unwanted brassy tones without over-toning Formulated..

General InformationJohn Frieda Violet Crush Purple Toning Mask kisses brassiness goodbye in as little as one wash. The advanced, extra-strength formula cleanses while quickly neutralizing brassy tones for fresh and brighter hair. Crushed violet pigments absorb UV light and make colour-treated ..